Murray Newlands of Influence People is producing a new series of high quality interviews on the Future of Engagement.
In this 8 minute video, Murray interviews Chase McMichael, founder and CEO of Infinigraph, for answers to these questions:
- How do brands identify influencers?
- If something starts to trend, how can brands capitalize on that?
Infinigraph Helps Brands Understand:
- What to do
- When to do it
- How to do it
Hyper-curation
- Using social listening solutions to measure behavior and intent
- Identifying what each brands audience is interested in to increase keywords and topics they target
2012 PREDICTIONS:
- Immense Growth on Twitter
- Twitter grip on television: skewing Nielsen Ratings
- Content Marketing is exploding
- Very Organized Blogger Groups key to distributing content
- YouTube and Video Creation
- Social Seeding to drive content dissemination
- Overwhelming content volume will make getting attention and going viral far more challenging
ABOUT INFINIGRAPH
- Social Intelligence Platform to Identify Influencers and collect data intelligence for brands
- Infinigraph Social Intelligence blog
ABOUT CHASE MCMICHAEL
- Connect with him on Twitter @ChaseMcMichael
- BIO: Chase McMichael LinkedIn Profile
ABOUT MURRAY
Murray Newlands advises companies and individuals in the UK and USA on how to utilize social media and to connect with people and deliver value. More about Murray Newlands at MurrayNewlands.com
- Follow Murray on Twitter @MurrayNewlands
- BIO: Murray Newlands LinkedIn Profile
ABOUT INFLUENCE PEOPLE
InfluencePeople is a full service marketing and PR agency facilitating blogger relations, content marketing, and video marketing.
- Twitter: @InfluencePeeps
- Influence People Blog
RESOURCES for BLOG OUTREACH and IDENTIFYING INFLUENCERS:
- Twitter Best Practices
- GrowMap List of Social Media Savvy Influential Bloggers:
- PeerIndex Influencer List
- Collaborators singled out in Cornell University / Yahoo! Research Twitter Influencer Study
- Blog Collaboration Best Practices
- Types of Blogger Outreach explained on Blog Outreach Services page
- Small Business Internet Marketing Priorities
- Small Business Services Offered ~ Small Business Mentoring