Whether you have an existing wedding related business or have an interest in selling or writing about a new niche market, demographic predictions* related to the wedding industry point to strong potential growth.
Couples spend hundreds of billions of dollars a year getting married … and that number is about to get bigger.
Regardless of your current business, you may be able to position products or services for the predicted wedding boom.
U.S. Average Wedding Cost By Year 1945 - 2009/Q3 ~ Graph provided by TheWeddingReport.com
At least 3.8 million children have been born each year since 1987 in the U.S. Because the average U.S. woman marries at 25 and these women start turning 23 in 2010, they will start planning their weddings soon.
Graph of U.S. Weddings by Year 1945-2008 in Millions - Attribution TheWeddingReport.com
Weddings mean huge opportunities for wedding clothing, accessories, catering, wedding planners, flower shops, honeymoon planners, travel and gifts. There is also a visible increase in sales related to gay weddings as more states legalize same sex marriages.
A huge wedding boom will start soon and last for at least 22 years.
The good news is there is much available wedding market research and many strong existing online markets you can use to greatly increase your visibility now to be positioned during this wedding boom.
Estimated Median Age at First Marriage - Click image for full Bridal News Network Wedding Trend Report (PDF)
The bad news – which is actually good for some including destination weddings and wedding DJs – is the economy is changing spending patterns so to maximize your results you will want to stay ahead of these wedding trends.
Wedding planners are consistently reporting an increase in the number of weddings but a decrease in the amount spent and more interest in bargain shopping, requests for discounts, and brides trying to save using do it yourself or having friends take on some responsibilities.
According to The Wedding Report, wedding spending is estimated to be down about 6-8% across the board in 2009, then grow by about 6% by 2014. Number of weddings is estimated to grow by 1.2% in 2009 and 5% by 2014. These numbers will vary by market. [I believe they mean geographic area.]
The fastest way to grow wedding related business is through identifying and using some of the very strong wedding niche sites that already have the lion’s share of the traffic.
Top Wedding Sites by Compete Traffic - TheKnot, WeddingWire, MyWedding and Wedding Bee - click to enlarge
According to traffic numbers from Compete, the top Wedding sites by traffic are TheKnot, WeddingWire, MyWedding, WeddingBee (shown above) and ProjectWedding, OneWed, WeddingMapper and 1WeddingSource (below).
Compete Traffic Comparison for Wedding Sites ProjectWedding, OneWed, WeddingMapper, 1WeddingSource and WeddingIMC - Click to enlarge
Although the graphs above reveal wedding niche sites with more current traffic, of these wedding sites the one we feel is most promising is OneWed. They have an excellent reputation and are very creative and active in Social Media.
Advertisers will find them very pro-active in following up and collaborating and their knowledge of the wedding industry is exceptional.
Did you know that January is the top month for wedding planning because so many get engaged over the holidays?
OneWed is the force behind Matrimony Monday, Kicking Off the Prime Wedding Planning Season on the Second Annual Matrimony Monday. Their Press release includes this quote according to TheWeddingReport.com:
“Approximately 35-40 percent (550,000-650,000) of engagements in the US take place during the winter holiday season between Thanksgiving and Valentine’s Day*. Thanks to the romantic nature of the holiday season, the majority of proposals take place between Thanksgiving and New Year’s Eve, making the first Monday back at work the peak time to start searching online for planning ideas and inspiration.”
Now is the time to get moving in your wedding related promotions. We will be writing much more about OneWed and why we will be working with them and also about Bridaluxe, an exceptional wedding affiliate program that allows any blogger to add a fully stocked Wedding Store with one line of code.
Read how much easier Bridaluxe is for affiliates in Derek Semmler’s excellent review of the Bridaluxe wedding affiliate program.
BACKGROUND RESEARCH:
[NOTE: *Some demographic predictions data used in this post came from http://www.ideablob.com/posts/366 which is no longer available due to the bankruptcy of their parent company.]
- ClickNewz on Issues with StomperNet
- Inside The Internet Marketing Mind – see comments about StomperNet
WEDDING AFFILIATE PROGRAM RECOMMENDATIONS:
- Derek Semmler (Twitter) How the Bridaluxe Wedding Affiliate Program Hits the Affiliate Network Nail on the Head
- Weddex (Twitter) Bridaluxe: Wedding Affiliate Program for Wedding Pros
- GrowMap (Twitter) How to Evaluate a Gift Affiliate Program
- ExecGiftsBlog (ExecGifts) Executive Gift Shoppe Gift Affiliate Program
AFFILIATE MARKETING for AFFILIATES:
- Derek Semmler (Twitter) Case Study: Getting Started with Affiliate Marketing
- AffiliateXFiles (Ron Cripps) How to Become an Affiliate Marketer
- AffiliateXFiles (Ron Cripps) How to Create a Product Review Site That Sells
- Derek Semmler (Twitter) Building Affiliate Stores
- Adam Riemer (Rollerblader) How to Pick Merchants to Promote
- Derek Semmler (Twitter)How to Add Affiliate Products to Your Site
- AffiliateXFiles (Ron Cripps) Affiliate Marketing Tips For Long Term Results
- AffiliateXFiles (Ron Cripps) Affiliate Marketing FAQs – Ask your questions here and get answers from successful affiliate with 9+ years experience
AFFILIATE MARKETING FOR MERCHANTS:
- Murray Newlands (Twitter) Affiliate Marketing for Merchants
- Adam Riemer (Rollerblader) What You Should Expect from your Affiliate Management Company aka OPM
- Adam Riemer (Rollerblader) Common Mistakes When Hiring an Affiliate Manager
- Adam Riemer (Rollerblader) How to Select an Affiliate Management Company
- Adam Riemer (Rollerblader) How Small Businesses Can Compete for Affiliates
- Adam Riemer (Rollerblader) Why Merchants Should Offer Affiliate Commissions on Gift Certificates
Related articles by Zemanta
- Wedding Boom Predicted for Next 22 Years (growmap.com)
- How to Evaluate a Merchant Gift Affiliate Program (growmap.com)
- How to Attract Affiliates to Your Program (marketersdaily.com)
- The Way I See It: State of Affiliate Marketing Part 1 (revenews.com)
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Twitter: @imstrategies
This is perfect timing as I was considering a new wedding site, thanks!
JR @ Internet Marketing´s last blog ..Reply in Comments Fixed and Best Reply to Comments – Threaded Comment Plugins
Twitter: @GrowMap
Hi JR,
Glad to be of service. Don’t miss the references to the gift affiliate program we manage and the Bridaluxe wedding affiliate program.
We’ll be writing about Bridaluxe soon as their niche affiliate program has some major advantages including 365 day cookies, automatically accepting affiliates into all of their merchants, and my favorite: adding one piece of code that generates an entire wedding store that is automatically updated with daily features.
GrowMap´s last blog ..Tools Wanted for Power Bloggers, Social Networkers
It appears that the cost of weddings went down for a while and now is going disappointing up, given the economic situation and all. Does this cost includes honeymooning in the Caribbean, Hawaii or some destination resort?
ppo´s last blog ..PPO Insurance and Plans and deductibles
Twitter: @GrowMap
Hi ppo,
The people getting married have great control over how much they choose to spend on their wedding. The trends report I linked in this post shows where some brides and grooms have decided to cut back and where they are still spending strong.
Anyone in the wedding niche will find it very enlightening. I encourage businesses to use that feedback to strengthen their own offerings. I specifically mentioned photographers and videographers as being at risk of losing business and also because that is one area that would really hurt a married couple (not having quality photos of their wedding).
I did also mention that what are being called Destination Weddings are growing which includes Hawaii, the Caribbean, other vacation resort areas and places like Las Vegas and Reno.
How much to spend on a wedding is a matter of personal choice. You can spend less than $1000 or over $50,000 – it all depends on what you feel is essential and what you can do without.
GrowMap´s last blog ..Are You Playing Hide and Seek With Your Market?
Twitter: @lomak1985
Hmm… it is time for me to start a wedding niche blog LOL. Honestly, it isn’t a bad time to start a wedding website
Twitter: @GrowMap
Hi Kai Lo,
Now is the perfect time. The peak time for wedding planning related searches is January with the highest sales coming in the second and third quarters of each year.
When you build your wedding site don’t forget to check out our Gift Affiliate Program and the Bridaluxe Wedding Affiliate Program that makes it really easy to add a dynamically updated Wedding Store to any site by pasting one line of code.
Be sure to read the post I’ve featured in CommentLuv in this reply. It is the most important thing every site owner can do to greatly increase their traffic and sales.
GrowMap´s last blog ..Are You Playing Hide and Seek With Your Market?
Twitter: @ConnieFoggles
Because many families do not live close together, planning a wedding has become something that is done online. Having one site to work with, especially one that provides vendors by location and the ability to compare costs is very helpful. I just experienced this when my daughter who lives in Kansas was married there too. While my husband and I live in Florida. We did most of our planning online.
ConnieFoggles´s last blog ..New Years Eve #WispKiss
Twitter: @GrowMap
Hi Connie,
Isn’t that the truth! That is why I took the time to check out the best known all-in-one wedding sites. I already knew @OneWed from Twitter and was pleased when I found that while they are not the largest the are the largest with a great reputation.
I’d love to hear from any brides to be who are using OneWed and am working on another post about what I know about them. These types of sites often have so many features that they are not immediately obvious.
GrowMap´s last blog ..Donation Coder Annual New Apps for the New Year NANY 2010 Annual Challenge
it’s good news to hear that people are becoming interested in wedding business. Hopefully better times are ahead. I guess the prices and features of the wedding doesn’t hurt either. Good Luck
Twitter: @GrowMap
No matter how much or how little money they choose to spend on their wedding, couples will continue to get married. I hope you share this post with other wedding photographers because the trends indicate they are one area many engaged couples are cutting back on – often with disappointing consequences.
GrowMap´s last blog ..Donation Coder Annual New Apps for the New Year NANY 2010 Annual Challenge
well i think this is really good post and informative too and itts really cool taht peoples find sense in moving into wedding business. good content keep it up
sarika@vancouver wedding photographer´s last blog ..Spilled Milk & Sweet Showit.
This is a very surprising stat as my assumption would have been that women are waiting later to get married and that marriages are on the decrease. There are no doubt great opportunities in this arena. Thanks for the heads up!!!
Jim@Top List´s last blog ..Top 10 Gifts For Teens
Twitter: @GrowMap
Hi Jim,
Actually you are correct that women are waiting longer to get married and these demographics reflect that. Marriages have been less abundant because of that but those brides who were waiting are older now and moving forward with wedding plans.
Women who desire children usually prefer to be married by the time they are thirty because those who wait too long can end up having far more challenges conceiving than expected.
GrowMap´s last blog ..Tools Wanted for Power Bloggers, Social Networkers
This is a very interesting article – thanks for posting it! I’ll re-tweet it for you!
Twitter: @GrowMap
Thank you Susan. Getting the word out will be good for your business and everyone else in the wedding niche. I’ll be doing much more to promote wedding related businesses in 2010.
GrowMap´s last blog ..Best to All in This Happy New Year of 2010
Twitter: @mmangen
Wow, aside from the obvious influx of age demographics I am kind of surprised that they still predict a huge growth in weddings because of so many people bypassing marriage and just living together.
But then again for so many women having that fairytale wedding is such a milestone in life.
Def interesting numbers!
PS. Yeah for Keyword Luv and CommentLuv – I use both of them on my site and I’ve “met” some really cool bloggers that way!
Michelle @ Your Virtual Assistant´s last blog ..4 Reasons: Twitter’s new ReTweet Feature SUCKS!
Twitter: @GrowMap
Good to see you here Michelle. I love the way CommentLuv and KeywordLuv brings bloggers together across many sites.
Even people who live together usually get married some time or other – especially women who want children and want them to have the legal benefits of marriage.
GrowMap´s last blog ..How to Use TipTop for Real Time Market Research
Every women want some spark in their life, wedding has been one of those special moments that we’re waiting for. The percentage of women wants to get married are more than men.
I admire your intelligence of gathering this information and sharing it to us. You’ve really do great with your post. I definitely like it!
Twitter: @GrowMap
Well, many women do have that fairy tale idea in mind – but not all of us. I’m glad you like the post and hope it will benefit many couples, small businesses and wedding planners.
GrowMap´s last blog ..Donation Coder Annual New Apps for the New Year NANY 2010 Annual Challenge
Twitter: @OneWed
Thank you so much for the kind words! We here at OneWed are deeply dedicated to the business success of our wedding vendors and helping our engaged couples find all the information and tools they need to plan a wonderful wedding and life together!
Cheers!
The OneWed Team
Twitter: @GrowMap
Welcome Jen,
Glad you came by. I will be writing more about OneWed in 2010 and recommend your community over the others I reviewed.
GrowMap @ Social Media Marketing´s last blog ..Best to All in This Happy New Year of 2010
Ha, that is fascinating, I suppose things like gay marriage being legalized in more and more states would be part of the wedding rate increasing. So, the wedding business huh? Interesting, that is something to consider because yes there are so many different things couples will spend on when getting married. Thanks for relating to us the suspected wedding boom!
Twitter: @GrowMap
Hi Max,
Wedding related products are likely to be more resistant to the effects of the economic downturn than flooring and anything else related to construction, remodeling and real estate.
GrowMap @ Social Media Marketing´s last blog ..Tools Wanted for Power Bloggers, Social Networkers
Its amazing to me how much people pay for their wedding. After all it is just one day. But looking at the reports it looks like an industry I might want to get into.
Twitter: @GrowMap
Hi Carico,
Not everyone goes the expensive wedding route but women have been sold the idea of their “perfect day” from the time they were little girls. This should be good for china sales shouldn’t it.
GrowMap @ Social Media Marketing´s last blog ..AdJump Demographically Targeted Ads Deliver Over 1.5 Million International Leads Monthly
Thanks for sharing this. I would glad to get a wedding related niche site rite now
Aaron@Instant Background Check´s last blog ..Using Background Checks to Ensure People’s Viability
Twitter: @GrowMap
Hi Aaron,
With the Bridaluxe Wedding Affiliate Program that is as fast and easy as adding one line of code to create an instant wedding store – just add content.
GrowMap @ Social Media Marketing´s last blog ..Congratulations Murray Newlands Best Blogger Finalist, 2010 Affiliate Summit Pinnacle Awards
Hi
I just started to promote some bridal shoe merchants ,what is the most popular wedding shos brand in USA?
Marc´s last blog ..Stuart Weitzman Oboe Bridal Shoes
Twitter: @GrowMap
Hi Marc,
I don’t know but the people I mentioned in this post certainly would and you can also use the TipTop Semantic Twitter Search. I explained how in the post I’ve featured in CommentLuv in this reply.
GrowMap @ Social Media Marketing´s last blog ..How to Use TipTop for Real Time Market Research
Twitter: @ottorascon
Thanks again for another great and super informative post. I will definitely be sharing with my wedding photog friends.
I am a little discouraged about the trend to bargain shop for wedding photographers. Brides and grooms spend so much on their wedding (monetarily & emotionally), yet they hey forget that the one person that can capture it all is the photographer. They end up going the less expensive route and hire someone that is mediocre at best and end up with sub par photos. This is a sad point because so much is invested and so little is returned. I hope that this trend starts to change as well.
Thank you again and Rock on!
Twitter: @GrowMap
Welcome Otto and thank you. Photographers need to be proactive and flexible to overcome the trend to use not only less expensive or inexperienced photographers but also to rely on friends or family carrying cheap digital cameras or even cell phones.
Wedding photography is not just about having the technical means to snap a photo. I wonder how many realize it isn’t just equipment differences that matter. Taking great photos is as much an art as painting. Where and how people are posed makes a HUGE difference in the results.
I suspect many brides and grooms don’t realize the little things that matter so much in a photograph such as where people are looking, what they are doing with their hands and how their legs and feet are positioned. It is up to photographers to offer this information.
You CAN overcome this trend. Be proactive about explaining what you do and know. Be creative with pricing and options. Experiment with upgrades like albums. Share research on related subjects. Do a survey of brides and grooms asking how many actually did something with the photos that are on disk versus those they have framed and enjoy every day.
I am happy to offer free suggestions to any business on ideas like the above, on what is involved in having a successful blog and how to effectively use Social Networking.
Gail @ Social Media Marketing´s last blog ..Better Twitter Retweets From Favorite Twitter Apps
Wow, looks like the median age for first marriages is probably pushing 30 years old now, great info.
Lisa@bridesmaid speeches´s last blog ..Structure for Bridesmaid Speeches
Twitter: @GrowMap
I never knew there was a need for Bridesmaid Speeches. It has been a very long time since I was involved in a wedding or even attended one.
Gail @ Social Media Marketing´s last blog ..Twelve Generous FollowFriday Folks
I also think it is a shame that people are bargain hunting for wedding photographers. The photographs are a lasting reminder of the day and while a good photographer can make you look fantastic a mediocre photographer will, well make you look mediocre.
People do seem to be realising that there is more to photography than just the kit, and brides do seem to be getting a bit more savy about the photographers.
If a deal seems too good to be true it often is. Please check your wedding photographer, see previous work, try to see a whole wedding shoot, not just hand-picked best shots and make sure the photos are of real couples and not models.
fiona@A Matter of Wedding Photography Edinburgh´s last blog ..Five Tips to a Successful Scottish Wedding Ceilidh
Twitter: @GrowMap
Hi Fiona,
Thank you so much for adding your thoughts on this post. I totally agree that a talented, experienced photographer can make all the difference in whether photographs are flattering to the subjects or not.
Those are details that only people who have studied photography (or know someone who has) are likely to know and why I believe wise photography studios must do more to convey this type of information. Web sites are the perfect vehicle for doing just that for a business.
Gail @ Social Media Marketing´s last blog ..Recommended Wedding Affiliate Program: Bridaluxe
yes i completely agree with the fact that wedding business is going to be on the top since its like competition now a days means wedding expenditure is become status symbol for people.
I think that this is the motivation of the successful of my website.
I have a website about my activities of wedding in Italy and this year i have more customers then last years. I think that the wedding planner are the best practives for make a marriage.
Twitter: @GrowMap
Welcome and congratulations on the success of your business. Destination weddings are a hot new trend (as those who check the trends link I shared in this post already know) and a Web site that describes the benefits a business offers is a great way to pre-sell potential clients before they ever contact you.
Combining a wedding with a honeymoon destination would be a fun way to get married for those who have few guests to invite (or those whose family and friends are able to travel abroad).
growmap´s last blog ..Recommended Wedding Affiliate Program: Bridaluxe
Couples will always get married but the money spent on the wedding may be adjusted. I hope the newly weds don’t put so much into the wedding that they start off in the hole.
I notice that you make a thoughtful reply to each comment. How do you do that? You have a great site. Thanks
I was looking for crucial information on this subject. The information was important as I am about to launch my own portal. Thanks for providing a missing link in my business.
Thanks for 0the posting, Yes! the Wedding markets is getting high day by day. Its a very fantastic market survey on Wedding, its true that the US girls are getting married before 24 to 25. good target.