UPDATED: Sep 11, 2011 to remove dead links and add new comparisons.
NOTE: Because these applications are always being improved and changed be aware that some of what is linked here will no longer be accurate.
While most people are already using Social Networking sites, few are doing it in a time effective way that will generate results – or using the best Internet Marketing Tools.
No matter what your goals – or even if you only use Social Media for fun – there are still benefits to understanding what works best.
Be sure to read our Twitter Best Practices post too.
Before I get into how to make the time you spend on Social Networking sites more efficient, I want to make a recommendation that will save you time and major headaches:
Focus on the ONE thing you are most passionate about and create ONE power site and matching Social Media persona.
In the past, those who made money online emphasized multiple sources of income and many had dozens or even hundreds of sites. Even those who taught that in the past are selling off their additional sites because actively updated blogs are already far more important.
Search engines now favor new content. I sincerely believe that you will do better to focus on growing one blog consistently than you will spreading yourself across many. When you add Social Media into the mix this becomes even more important.
If you already have multiple blogs this series of posts will be most useful to you and I hope you will add your own tips to what I share. I have been challenged to advise on, manage, write for and promote multiple blogs – each with multiple Social Media accounts – and it is a huge challenge that I have yet to master.
Instead of having separate blogs consider finding the connection between multiple subjects. Center your blog around the topic that you write about most frequently and create categories for related topics.
For example, many of us write about How to Use Social Media, provide Blogging Tips, show you How to Build Your Blog, write about How to Make Money with Affiliate Marketing, teach AdWords optimization or help others learn pay per click advertising.
All of those topics ARE related because to effectively implement Internet Marketing Strategies we use all of those and eventually so will our readers. Other connections are less obvious to many.
Less obvious is that the home improvement niche is related to real estate so bloggers in those niches should connect on Social Networks. People interested in buying Florida homes could be interested in home renovation products from Good Millwork and readers interested in home restoration could be in the market to buy a Florida foreclosure to fix up.
Even more obscure is that real estate is related to golf because people who love to play golf often buy homes built around golf courses like these Las Vegas golf homes or the River Hills Florida Golf Community. Real estate bloggers should cultivate relationships with golf related blogs.
Regardless of whether you have one blog or many, it is essential to find ways to make the time you spend on social networking more effective. If you have more than one persona the first essential tool is a way to manage multiple Twitter accounts.
The first priority is to decide which of the available Twitter management tools to use. The options I know of are TweetDeck, HootSuite, Pluggio, Seesmic, SplitTweet, Digsby, Matt, TwitIQ, Tweet3, Social Ooomph, and Media Funnel (formerly known as TweetFunnel) and no doubt there are others.
If you have a passion for one I haven’t included please tell us why in the comments and leave their link. I’m sharing the results of my extensive research below. Use these comparisons to make your decision.
Based on what I’ve seen so far, HootSuite is the clear winner (based on current popularity among power users), a slightly less complicated but serious alternative is CoTweet, and I am still very interested in trying out Pluggio (formerly Tweetminer) which has some interesting features the others lack.
Configuring, setting up and learning tools takes valuable time so my best advice is to decide which tool you’re going to use and forget about the others.
Focus on learning to use it effectively and only change if there is a compelling reason. You will accomplish more that way and save yourself a lot of stress. Once you have mastered your first selection you can always learn another and use two as some of the comparisons below suggest.
TWITTER APP REVIEWS:
Michelle Mangen published reviews of 7 Twitter Desktop Apps
- Pluggio (formerly TweetMiner) was written by @TommyTRC
- TwInbox (for Outlook) written by @mmangen
- MyVBO written by @PrimoAssistance
- Seesmic desktop written by @AnaLuciaNovak
- Hootsuite written by @mmangen
- MarketMeSuite written by @AnnEvanston
- Tweetdeck written by @LissaDuty
HOOTSUITE to COTWEET COMPARISON
- Michael D. Hart ~ Compare Hootsuite CoTweet
HOOTSUITE to TWEETDECK COMPARISON
- NEW: TweetDeck: I’m Breaking Up with You – 10 Reasons Why You Should Use HootSuite
- Dragon Blogger ~ Comparing Hootsuite to Tweetdeck
- Silicone Beach Training ~ Hootsuite versus TweetDeck
- How-to-Blog ~ TweetDeck versus Hootsuite
- Sazbean ~ TweetDeck Hootsuite Comparison
- Mark Clement ~ HootSuite TweetDeck Comparison
- Marketing Shindig: Compares TweetDeck, Seesmic, HootSuite – This post says HootSuite does not display @Tweets from those you don’t follow. Is that true?
- Terrence Young’s Market Mensch: TweetDeck, Seesmic, HootSuite Comparison
- Tribal Boogie: Compares HootSuite, Seesmic, TweetDeck
HOOTSUITE to SEESMIC COMPARISON
- Skeptic Geek: HootSuite Versus Seesmic – No Contest
- Twittercism: Compares HootSuite, Brizzly, Seesmic
- Marketing Shindig: Compares TweetDeck, Seesmic, HootSuite
- Terrence Young’s Market Mensch: TweetDeck, Seesmic, HootSuite Comparison
- Tribal Boogie: Compares HootSuite, Seesmic, TweetDeck
- First Do No Harm: Seesmic Versus Hootsuite
HOOTSUITE to SOCIAL OOMPH COMPARISON
- Sazbean ~ Hootsuite versus Social Oomph
- ReconnectWithSimmons ~ Social Ooomp Versus HootSuite
COMPARE SEESMIC to TWEETDECK
- Mashable ~TweetDeck Desktop vs Seesmic Desktop
- Mashable ~ TweetDeck vs Seesmic Desktop
- Social Compare ~ Comparison of Twitter clients (seesmic, tweetdeck)
- Neville Hobson ~ TweetDeck and Seesmic Desktop: a tough choice
- Yu-kai Chow ~ Seesmic Desktop will Destroy Tweetdeck
USING HOOTSUITE
- Kikolani ~ Hootsuite for Bloggers
- Dragonblogger ~ Ultimate HootSuite Tutorial
- CreativeAce ~ HootSuite is her choice ~ How CJ Uses HootSuite to Promote Causes and Other Bloggers
- StayonSearch ~ Using HootSuite
- ReadyMadeWeb ~ Schedule, Measure and Automate Tweets with HootSuite
- Pure Visibility – Recommends Using HootSuite AND TweetDeck together
- HoostSuite Blog: Team Collaboration: HootSuite Releases Tools for Agencies and Groups
USING PLUGGIO
- Virtual Assistant ~ Why Michelle Mangen prefers Pluggio
- Stacy Kinney ~ How to Use TweetMiner (Now Pluggio)
- jasonbstanding ~ Pluggio Review
- IntelChrisTwitterThoughts ~ Pluggio Review
- Using Tweetminer aka Pluggio for Content Discovery and quick Tweeting + rolling scheduling
COTWEET REVIEWS
- AppStorm ~ CoTweet Review and Pictorial How-to Use CoTweet
- Corporate Eye ~ Using Co-Tweet for Business
- Computer Savvy ~ CoTweet Review in the form of a Q&A by a non-user
REVIEWS of TOOLS to MANAGE MULTIPLE TWITTER ACCOUNTS
- SEOptimize ~ 30 Twitter Search Alternatives and Tools
- TripWire – 18 Twitter Tools for Scheduling Tweets
- Inspiration Feed – 18 Twitter Tools for Scheduling Future Tweets (not the same as the post just above in spite of the title)
- Make Tech Easier ~ 8 Useful Tools to Manage Multiple Twitter Accounts
- Twitterati – Five Tools to Manage Multiple Twitter Accounts
- WhoDeanis ~ Tools to Manage Multiple Twitter Accounts
- Fast Company – How Do Companies Manage Multiple Users on Twitter and Other Social Media Accounts
- Make Use Of ~ The Six Best Tools to Schedule Twitter Updates
- SitePoint ~ 6 Twitter Clients You May Not Have Heard Of
- Debbie Turner ~ HootSuite Review
- Jimmie Gilmore ~ Browser Based Twitter Apps ~ Short bios on HootSuite, Seesmic, CoTweet, Brizzly, Flock
How To Tweet Quickly and Consistently
- KarriannGraf ~ Tools That Integrate Your Social Media Accounts
- Peter Lang ~ How to Tweet in 10 Minutes a Week






{ 106 comments… read them below or add one }
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Twitter: dannyintampa
May 23, 2010 at 10:47 pm
Twitter: @dannyintampa
Hey Gail, Great post and thanks for including my real estate sites. I use Tweetdeck but from reading your post I think I am going to have to try Hootsuite.
I would also recommend a website many never heard of called myvbo it is a virtual online business platform where you can integrate twitter(manage multiple accounts), quickbooks, and online shopping where you can find the lowest price on products. Great for business or managers who do online purchasing.
.-= Danny @ Fl Vacation Rentals´s last blog ..Tavernier Florida Keys 107 =-.
Twitter: GrowMap
August 19, 2010 at 1:16 am
Twitter: @GrowMap
Hi Danny,
Myvbo sounds like a very interesting site. I had not come across it before. There is a never-ending number of new solutions, isn’t there?
.-= growmap´s featured blog ..The Cost of Word of Mouth Can Be 180 Million =-.
Twitter: MatthewSLord
May 23, 2010 at 9:06 pm
Twitter: @MatthewSLord
Right now I only have one twitter account, but I can see the benefit of having multiple accounts, if they are managed well. I really like the beginning of your post where you talk about placing all of your time and energy into growing a single blog.
In the past, I had affiliate campaigns in a variety of niches. The sites performed ok, but now that I am focusing all of my efforts on growing a “real business” I have seen far better results!
.-= Matthew Lord@Atlanta Marketing Consultant´s last blog ..Finding the Right Atlanta Marketing Consultant =-.
Great tools. I wasn’t aware of HootSuite. Looks worthy of investigation. Many thanks.
Twitter: GrowMap
May 23, 2010 at 5:50 pm
Twitter: @GrowMap
Hi Steve,
HootSuite is definitely the clear winner by consensus. If you ever write a post about the Local Search listing options available to businesses and bloggers in Australia I would love to publish it.
.-= growmap´s last blog ..Local Search Directory Listings =-.
Twitter: worthytips
May 21, 2010 at 9:31 pm
Twitter: @worthytips
I don’t own multiple account, so, I never feel a need of this type of management tool but what I like is the way you represent this article. I think this blog going to be added in my daily visiting list.
.-= Arafat Hossain Piyada´s last blog ..BingoBlack – 3 column professional Wordpress theme =-.
Twitter: GrowMap
May 23, 2010 at 5:49 pm
Twitter: @GrowMap
Welcome Arafat,
I look forward to hearing more from you here. Do check out the Best of GrowMap and the Most Popular posts (in the top right corner). You can also skim the categories in the bottom right.
.-= growmap´s last blog ..Father’s Day Word of Mouth Gift Card Giveaway =-.
Twitter: robin_wk_h
May 21, 2010 at 4:20 am
Twitter: @robin_wk_h
Will try twidec, and others, thanks for listing
.-= Calvin Miller@Forex Market´s last blog ..Commodities Trading, Crude Oil Futures Still Under Pressure =-.
Twitter: webmaster_serve
May 20, 2010 at 11:32 pm
Twitter: @webmaster_serve
Great and awesome roundup of twitter tool information and comparisons, this is indeed a unique post, my choice has always been Hootsuite.
Thanks for the post.
Twitter: colleenlane
May 20, 2010 at 4:31 pm
Twitter: @colleenlane
Timely article for us. We just entered the world of multiple twitter accounts using different twitter accounts for niche marketing.
.-= Colleen@Kennewick Real Estate´s last blog ..Tri Cities Washington Cold Winter Nights Makes For Abundant Springtime Babies =-.
Twitter: GrowMap
May 21, 2010 at 4:12 pm
Twitter: @GrowMap
Hi Colleen,
Glad to be of service. I’ve been meaning to do this roundup for some time because I simply must get faster and more efficient at managing so many accounts at once.
.-= growmap´s last blog ..Father’s Day Word of Mouth Gift Card Giveaway =-.
Twitter: lifecares
May 20, 2010 at 4:26 am
Twitter: @lifecares
I have used Hootsuite for a long time. In my eyes, Hootsuite is the best tool to help us manage multiple Twitter accounts at the same time.
.-= Calking CC@ online business guide´s last blog ..Home Based Business – Your Another Income Source =-.
Twitter: GrowMap
May 21, 2010 at 4:14 pm
Twitter: @GrowMap
It looks like you have plenty of company. HootSuite is the clear winner by consensus.
.-= growmap´s last blog ..Local Search Directory Listings =-.
Twitter: getbrowser
May 23, 2010 at 5:30 am
Twitter: @getbrowser
Yes, you are right.
Now, I am running several blogs in order to make more money by blogging.
^_^
.-= Online Business Guide´s last blog ..Cheap Website Design Ideas =-.
Twitter: lifecares
May 20, 2010 at 4:24 am
Twitter: @lifecares
Hootsuite is really a good tool to help us manage our Twitter accounts.
You see, I already have multiple blogs and every blog has a Twitter account, so, it is very necessary to find a proper tool to manage my multiple Twitter accounts.
.-= Calking@ Home Office Furniture´s last blog ..Buying Home Office Computer Desk Online Tips =-.
Multiple accounts is a bit beyond me at the moment, but I have to say that I ventured into Pluggio and have found it to be a great tool. Thanks for all the information in your post.
[Edited by GrowMap to add beneficial anchor text for your Web site.]
.-= Ian´s last blog ..Baby Sign for Puppy – A Dad’s Story =-.
I have to agree with Lena & Dima, Pluggio is a fantastic tool. Hopefully it is going to save me some time.
Stick with what you are passionate about and the rest will follow.
.-= John@Maryland Real Estate´s last blog ..Anne Arundel County Real Estate =-.
Twitter: GrowMap
May 21, 2010 at 4:17 pm
Twitter: @GrowMap
Hi John,
Although I’m going to primarily use HootSuite I may dabble with Pluggio too eventually. Maybe you can write a nice guest post about how you use Pluggio in your real estate business?
I collaborate with some other real estate bloggers. Let me know if you’d like to join us for mutual benefit.
.-= growmap´s last blog ..Local Search Directory Listings =-.
Twitter: DimaNikolayenko
May 19, 2010 at 2:16 pm
Twitter: @DimaNikolayenko
Hi,
Would like to say thank you for introducing Pluggio to us (we fell in love with it, very powerful tool – can save lots of time).
And well pointed that “you will do better to focus on growing one blog consistently than you will spreading yourself across many”. Many people know “kill two birds with one stone” and many try to do just that – work on a couple (or more) of sites at the same time. But this way they reduce the amount of their efforts that they can use on each, hence reduce a chance of success.
L&D
.-= Lena & Dima @How to start an Internet business´s last undefined ..Response cached until Thu 20 @ 21:11 GMT (Refreshes in 23.93 Hours) =-.
Twitter: GrowMap
May 21, 2010 at 4:21 pm
Twitter: @GrowMap
Welcome Lima & Dena,
I’d love to have guest posts on how businesses are using Pluggio. Maybe you’d like to write one once you’ve used it for a while?
I totally agree that the more we divide our time the harder it is to succeed (and although you can succeed doing multiple things it WILL take longer than if you focus on one at a time).
While I knew this post was going to be a comparison I could not bring myself not to share that whenever possible we not try to manage any more niches than absolutely necessary to attain our goals. One done very well beats any number done inconsistently.
.-= growmap´s last blog ..Affiliate Tips Tuesday: Three Ethical Affiliate Marketing Experts I Trust =-.
Twitter: MDHdesign
May 19, 2010 at 11:28 am
Twitter: @MDHdesign
Hey! Thanks so much for including my article in your list- I’m flattered and glad it was useful.
Cheers!
.-= Michael Hart´s last blog ..10 Ways To Market Your Business With Social Media =-.
Twitter: GrowMap
May 21, 2010 at 4:28 pm
Twitter: @GrowMap
Welcome to GrowMap, Michael,
Yours was one of the best comparisons I found which accounts for it being featured first. I almost linked to another similar comparison post even though I hadn’t mentioned the other solution you reviewed.
I hope you’ll check out some of the other content here. This post is fairly representative of the kind of in-depth research and comprehensive conclusions I write here.
Check out the post I’ve featured in CommentLuv in this reply. It contains information on how you can turn your comments into valuable dofollow anchor text links to improve your search engine positions and generate new traffic from blogs.
.-= growmap´s last blog ..DoFollow CommentLuv KeywordLuv Community =-.
Twitter: BlazingMinds
May 19, 2010 at 8:45 am
Twitter: @BlazingMinds
Now that is a great collection of comparisons and information on running multiple twitters, I use TweetDeck for mine and sometimes even that can get a bit hectic
.-= Karen @ Blazing Minds´s last blog ..Are We Spending To Much Time On The Internet? =-.
Twitter: cmygoodies
May 19, 2010 at 8:33 am
Twitter: @cmygoodies
Great compendium of twitter tools – I haven’t gotten into twitter like I should – and part of the reason is like you said it takes so much time to manage multiple sites and social networks – I need to have 10 clones of myself to get everything done. (and that might not be enough)
.-= Chris@Earth Friendly Goodies´s last blog ..BPA Free Dishes for Kids – Unbreakable and Tough as Nails =-.
Twitter: GrowMap
May 21, 2010 at 4:29 pm
Twitter: @GrowMap
Welcome Chris,
Isn’t that the truth! I’m not sure ten would be enough; might take 20 or more even with tools. I hope you’ll subscribe because I have some great posts coming up on how to do Social Networking in a more targeted, efficient manner.
.-= growmap´s last blog ..Support Small Businesses =-.
Twitter: DennisEdell
May 19, 2010 at 8:38 am
Twitter: @DennisEdell
Now THIS is what I was looking for when I blogged about wanting comparisons; thanks this is awesome!
Feel free to leave the link to this post, on this post in the comments – http://www.dennisedell.com/5726/wanted-hootsuite-vs-tweetdeck-comparison-guest-post/
.-= Dennis Edell @ Direct Sales Marketing´s last blog ..10 Social Share Sites Chosen – Do You Agree? =-.
Twitter: GrowMap
May 19, 2010 at 3:40 pm
Twitter: @GrowMap
Hi Dennis,
I did add the link when I commented in your post.
.-= growmap´s last blog ..Freelancers: How to Get More Freelance Work =-.
Twitter: sallyneill
May 19, 2010 at 3:45 am
Twitter: @sallyneill
Hi Gail, I have only just started using twitter regularly to be honest, I cannot imagine using more than 1 account right now when I am a twit using just 1 account, but I have book marked your so when the time comes in the future for me to use more than 1 account and will be more than well prepared thanks to your post, I will take a look at hootsuite after reading the link to the review you posted it does look like a powerful tool to use alongside twitter, thanks again Sally
.-= Sally´s last blog ..Alex Jeffreys Oil Rig Blog Hopping Made Easy =-.
I have tried several tools for twitter, but nothing comes closer to hootsuite. They are simply the best. Facebook is integration is a great feature and I have almost forgot the last time I have logged in to facebook or twitter. I directly go to hootsuite and post content simultaneously to both of them. Such an incredible find. All of the above comparisons listed by you are solid evidences of what hootsuite is capable of and why its a clear winner. Besides, I never knew there were this much of twitter tools
Thanks for the information. Will just check out other tools as well.
Twitter: vancesova
May 18, 2010 at 4:25 pm
Twitter: @vancesova
Hi Gail,
I’m bookmarking this post for future reference as it has great resources and comparisons listed.
I still wonder how people can have and properly maintain and manage multiple twitter accounts when I can barely handle one.
I like your view that it may be better to focus on fewer blogs rather than many.
Vance
.-= Vance@Email List Building´s last blog ..Email List Building Ebook, How To Build Email List In Any Market =-.
Twitter: GrowMap
May 18, 2010 at 6:13 pm
Twitter: @GrowMap
Hi Vance,
Anyone who has ever tried to manage more than one blog and associated Twitter accounts plus other Social Networking accounts will know why this post started out the way it did. I considered making it more than one post but decided it was too important to share that focusing on ONE if you can is much better no matter what tool you use!
Even if you only have one it still makes sense to use at least one of these tools. Now you know why my posts take so long to write: I share my research so others don’t have to reinvent the wheel!
If you ever feel like doing an Intro to List Building or email marketing type guest post here let me know. Most bloggers are far behind when it comes to list building, me included.
.-= growmap´s last blog ..Support Small Businesses =-.
Twitter: kikolani
May 18, 2010 at 9:36 am
Twitter: @kikolani
Wow… this is probably one of the most comprehensive roundups of comparisons and in-depth articles analyzing the top Twitter management tools out there. This is a great resource for anyone who is trying to decide between one platform or the other.
My choice as always HootSuite – thanks for linking to my HootSuite reivew. I think that HootSuite gives you a myriad of options to manage multiple accounts and manage valuable keyword searches, reputation monitoring searches, etc.
.-= Kristi@Blogging Tips´s last blog ..6 Qualities of Successful Bloggers =-.
I agree have not came across a site which has so much stuff on twitter tools before. Did not know about hootsuite thanks.
Thanks again from a woodworking guy.
.-= darren´s featured blog ..Woodworking Computer Desk =-.
Thanks for sharing about HootSuite, will try out now!
Twitter: dragonblogger
May 18, 2010 at 8:29 am
Twitter: @dragonblogger
Really great roundup of twitter tool information and comparisons, thanks for including my own Hootsuite review and comparisons. I have others to check out as well.
.-= Dragon Blogger´s last blog ..Are You feeding Your Sites Their Daily Dose of SEO? =-.
Now I am not totally sure about the new content thing and that you need that to succeed. I have seen very successfull sites with static content but fresh links. The whole fresh content deal seems more like a myth to me though it ofcourse attracts readers.
I exactly had that problem when starting out. To many projects at the same time nothing works cause you can’t focus. When I would totally start over I would only do one single site and work on it till it makes money.
Currently I am struggling a little with all the social media stuff. With my main site it is fine but my other sites are left behind in this regard.
.-= Alex@Zahnbleaching´s last blog ..Braun Oral-B Sonic Complete DLX – Testbericht =-.
Twitter: websitewiz
May 18, 2010 at 5:16 am
Twitter: @websitewiz
The way I’m using my Gmail address for multiple accounts is to add “+someword” to the username part. Gmail ignores the “+” and what follows, but it looks different to Twitter. I don’t know how long that will be true.
I’ve used Seesmic and Tweetdeck, but have long felt HootSuite was superior. It has surprised me that, up to now, it has not received the positive reviews it deserves.
Great post, this can be a very useful tool for tweeple. But I have a question: is it possible for anyone to associate the same email address with multiple Twitter accounts? I have heard about users using a simple workaround that will let you use the same email address with all your Twitter accounts; the only condition is that you should be using a Gmail email address. Could you throw some light on this please?
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