Better Live Chat Equals More Closed Sales

November 24, 2009 · 11 comments

Volusion Live Chat

Get Award Winning Volusion Live Chat Free

If you already have traffic to your ecommerce store (or service business) there is one fast and easy step you can take that can instantly increase sales: Provide instant answers via live chat as many hours as you possibly can. If you don’t have live chat on your site, read on for how you can get hosted live chat absolutely free.

Why should Live Chat make such a large difference? Because shoppers don’t buy until they have confidence that they have the answers they need to make a decision. The faster and more efficiently you answer their questions the sooner they’ll buy. Live Chat closes more sales even on well-designed sites with excellent product descriptions. Be sure to optimize your chat to make it warm and friendly.

Are You Getting the Most out of your existing Live Chat service? Would you like to add excellent hosted Free Chat on your site absolutely free?

  • Increase your sales by having someone logged in and available as many hours as humanly possible.
  • If you have many employees, train more of them to be able to use your chat service.
  • Ensure your chat users have the resources and training required to answer quickly what they can and know what to say when they don’t have an instant answer.
  • Make sure all your answers are cheerful, helpful and friendly.

Rethink the Live Chat ICON Size and Position

Where you position your Live Chat function and the size of the graphic used to draw attention to it can have a huge effect on how much it is used. I had a client who accidently bumped their Live Chat function to the top right of their page and made the icon excessively large. This occurred during a redesign and was not intentional.

Sales doubled during the short time the Live Chat icon was large and prominent. They dropped back to “normal” as soon as they moved it back to the bottom of the left column under their product categories. Until their designer’s “mistake” accidentally bumped it to the top right I didn’t even know they had Live Chat – and apparently neither did those shopping on the site!

No Live Chat? Get the Best Hosted Live Chat FREE Now

Volusion offers totally free hosted Live Chat to any Web site that desires it. The free Live Chat version allows one person to be logged into the Live Chat from any location. A small business could log out at work and then back in when they get home.

Be Creative in Manning Your Free Live Chat

  • Don’t assume you can’t keep your live chat open longer hours at least for the holidays. You could train friends, family, or employees to work from home answering your live chat. The more they know about your products or services the better. Or you could log in and turn up the volume so you could answer while you’re relaxing in front of the television. The sale you make could make it all worthwhile.
  • Be sure you select a Live Chat solution that allows you to log in from an unlimited number of computers. Volusion allows one person to be logged in at a time from anywhere on their free version. They charge for each additional simultaneous log-in. Even though their service is considered one of the very best, their Live Chat pricing is lower than any others I’ve checked. (And you can’t beat free for this quality Live Chat service.)

LIVE CHAT SOFTWARE SOLUTIONS:

LIVE CHAT SERVICES:

OPTIMIZE LIVE CHAT:

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{ 11 comments… read them below or add one }

Free Article Directory November 26, 2009 at 9:20 am

Twitter: @ArticleDirec

Very nice post. It is so true that customers will have answers and you need to be able to give them an answer, otherwise your sale is gone. Having a live chat has become very popular amongst online business.

Reply

growmap November 27, 2009 at 12:26 pm

Twitter: @GrowMap

This is far more important than many realize. I worked with a store that accidentally moved their Live Chat icon from the bottom of their left navigation column to the top right near the checkout. They didn’t do that on purpose; it happened when someone was working on their store layout.

The icon was also much larger than usual. Sales doubled that day and dropped back to normal when they put it back where it was. Based on that I recommended they make the icon larger and move it back up to a more prominent position. In hindsight I believe near the checkout is the PERFECT place for a Live Chat button.

Just having live chat is not enough. Stores must make their live chat friendlier. You want to invite your shoppers to use it – not create a barrier by asking for personal information. Most just don’t know how much better their sales could be by making their chat more inviting and friendly.
.-= Internet Strategist @GrowMap´s last blog ..Best of GrowMap: Our Pillar Foundation Content =-.

Reply

Chuggin from Commercial Coffee Makers November 27, 2009 at 4:30 pm

Twitter: @ChugginMcCoffee

I am always available for live chat on my website, 8 to 5 Monday through Friday, but oddly enough, we haven’t had anyone use it yet! We have a very big icon on the website, but most people will just call and talk to me about a product instead.

Reply

Internet Strategist from GrowMap November 30, 2009 at 3:54 pm

Twitter: @GrowMap

Hi Chuggin,

I predict that if you move your Live Chat icon up to the top right above your search box that more people will use it instead of calling and reduce your spending on phone calls.

Your Questions (phone number) call to action is far more prominent in position than your Live Chat. Many people tune out most of the page including below the fold (anywhere you have to scroll to see) and areas outside the center of the page.

Although the location is commonly used in ecommerce sites I suspect most shoppers only use the left navigation sidebar when they want to navigate – and not to find things like Chat.
.-= Internet Strategist @GrowMap´s last blog ..How Guest Blogging Can Change Your Life =-.

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Dennis Edell November 29, 2009 at 3:37 pm

Twitter: @DennisEdell

I’ve thought about this often, and bringing back my e-commerce, Ill have to look into it more….just gotta figure out how to train others to use it.
.-= Dennis Edell´s last blog ..Are You Thankful For Your Blogging Community? =-.

Reply

Internet Strategist from GrowMap November 30, 2009 at 4:00 pm

Twitter: @GrowMap

Hi Dennis,

I highly recommend reading Steve Krug’s book Don’t Make Me Think. Check out the excerpts and links at the bottom of my post Why Conversion Rates are FAR More Important Than More Traffic.

Instead of thinking about training people you have to make it really obvious in placement and how it works super simple. Both his title and one of my favorite quotes explains why:

“2% of people think, 3% THINK they think and 95% would rather DIE than think”… i.e., if you can make it so easy they don’t have to think you will do far better.
.-= Internet Strategist @GrowMap´s last blog ..Blog Outreach: 8 Compelling Reasons Why You Should Be Doing It Now =-.

Reply

Dennis Edell December 1, 2009 at 11:03 am

Twitter: @DennisEdell

I’ll get the book because you have mentioned it before as well, but I’m not sur wht that has to do with my comment here.

My point was, there is no current way for me personally to live chat for as long as live chat should be open…those that use it should have it available at least for full business hours, if not 24.
.-= Dennis Edell´s last blog ..Whoopsy Commentluv Is Busted! You Have Permission To Leave ONE Link. =-.

Reply

Michael Carlson December 7, 2009 at 4:08 pm

Might as well put a live chat on my site.
Thank you for the great guide!

Reply

John Hiemstra December 15, 2009 at 11:23 pm

Twitter: @_interactnow

Great points made in this article– we couldn’t agree more. Clients using our specialized Live Chat Ecommerce services for digital auto dealerships sell more cars, and sell them faster!
.-= John Hiemstra´s last blog ..Augmented Reality: An Ecommerce Innovation To Watch =-.

Reply

monika from home foreclosure sale December 21, 2009 at 1:03 am

Thanks for the live chat descriptions. I have been looking for my business for ages and can never find the right one. Thanks for the link to that site. Great information.wonderful article.

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Anthony from Sales Outsourcing January 5, 2010 at 2:04 pm

I can imagine that face to face chat is the best way to sell someone on your product or whatever you are selling. I think people tend to trust you more when they can see you and your product in person.

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