Google Results Image: Paid Versus Organic Listings

Google is not your friend
In fact, you are not even Google’s customer.
You are the PRODUCT Google sells to its customers.

The ppc blog logoWhen I saw the image below in a ppc training blog post warning lead generation advertisers of what is to come I had to share it with my readers.

I encourage anyone who relies on organic or paid AdWords traffic to make the time to read that excellent post and subscribe to and follow @theppcblog on Twitter.

This image is for all those who still insist that Google has the best search results. I ask you to look at the image below and then answer the question below it.

Google Serp Layout Paid Versus Organic

Do you suppose the income from promoted listings might affect what Google chooses to display above the fold and on most of the first page?

“Are you STILL sure Google provides the best results?”

Almost all of the first page in that example is advertising. While not all searches have that many promoted listings, it is likely that many more will over time. Do you honestly believe money will not affect which results Google shows?

While the blogger who created that image was writing about lead generation, the search it shows is for san francisco dentists – not a business that most would think of when we think about lead generation.

Organic results like those affect many small businesses.

I would love to hear from my readers about every alternative search engine they’re using. Do me a huge favor and leave a comment with a link to any post you like (yours or someone else’s) about alternative search engines or link(s) to the search engines you use.

It is up to us to find the best search engines and share that information with our friends, family, co-workers, readers and followers.

Published by

Gail Gardner

Founder of GrowMap, Small Business Marketing Strategist, freelance writer and BizSugar Mastermind Community Manager.

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