Are You Playing Hide and Seek With Your Market?

December 6, 2009 · 205 comments

Don't Hide From Your - Photo Credit PRactical Ramblings

Don't Hide From Your Market! - Photo Credit PRactical Ramblings

Many seem to be following the “if you build it they will come” business plan.

That simply does not work.

Most of your market is trying to find you by searching somewhere – whether that is on a search engine, blog search, on their favorite Social Networking sites, using search tools like FeelTipTop or in Local Search Directories.

The key questions you must answer when building traffic for your Web site are:

WHO is YOUR target audience

What exact words and phrases (your anchor text) are they using when looking for what you offer

The very first thing every business, blog, or ecommerce site needs to know is what their most important keyword phrases are – because how you write about and promote those phrases determines whether your Web site gets found online and by how many.

Make this task your highest priority today.

First identify your target audience – who would look for what you offer and where do they look?
Brainstorm – ideally with others – how your target audience would go about searching for you online.
What exact words and phrases would they use? Remember that many will NOT know your industry jargon or the specific names you use.
Still stuck? Read these Branding Tips to trigger more ideas for how to determine who your target audience is.
Check your existing positions for those phrases (see tools below). Your target is to be found on the first page of results at Google, Yahoo and Bing.
Identify your very best page or post for each phrase. If you don’t have a compelling pillar post for that phrase create one.

Here are some tools to assist you with the above:

FREE KEYWORD RESEARCH TOOLS:

WordStream Free Keyword Research Tool – my preferred tool – makes it easy to edit and save keyword lists
WordTracker (free version) – best for checking actual search volume
Google Keyword Tool External US
Google Keyword Tool External UK

There are many others but the first two are what I use most and the last two are what Murray Newlands recommends on his Affiliate Marketing Blog.

SEARCH ENGINE POSITION TOOLS:

Free SEOBOOK Rank Checker – How to use Rank Checker to check your search engine positions.
If you have the SEOBook Toolbar the RankChecker is built into it.

One you know what they are, use your most important keyword phrases:

To write posts that target specific keyword phrases
When leaving comments in blogs using KeywordLuv or that allow you to add links with your own anchor text within the body of comments
Share them with your blogging buddies, blogger alliance, blog club, or collaborators so they know precisely which posts are most important to you and what keyword phrase to use as your preferred anchor text
Focus on them when doing blog outreach

If each of us will take the time to share this type of information with our collaborators, it will make a HUGE difference in the results we will see and how fast we attain them. Once we have this information we can select the best anchor text and landing page to use whenever we link to each other. When I blog I also add Twitter IDs and I recommend doing that too.

In case anyone doesn’t know, anchor text is simply the words that are used in hyperlinks you create. Instead of always using someone’s blog name or their name start LINKING their optimum anchor text phrases because your target audience includes the masses who don’t know your business name or blog yet.

OTHER WAYS TO BUILD TRAFFIC:

NEW: 101 Essential Traffic Building Resources
List your business in Local Search Directories
27 Ways to Seek Out Customers

SEO Tips, Directing Increased Hits to Your Website (ronmedlin.com)
Tracking Blog Traffic (dickstersrandomthoughts.blogspot.com)

Tagged as: building traffic

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Suresh Khanal Twitter: icttrends January 19, 2010 at 8:52 pm Twitter: @icttrends

Excellent tips condensed in compact form making it weight heavier and most useful. I copied the article and pasted in my Doc file so that I can refer to it when I don’t have internet connection.

Regarding brainstorming and using the actual words the searchers are likely to type in search boxes, I have found many time, it won’t always be interesting. I know, I need to choose title in such a way that it includes the main keywords. But most of the time I found my title become less testy to include all those words that users will type in their search boxes. But I believe a balanced composition will help aesthetic value and search engine affection too!
.-= Suresh Khanal´s last blog ..Do I need permission to link to other websites in my post? =-.

Gail who writes about Social Media Marketing Twitter: GrowMap January 27, 2010 at 4:13 pm Twitter: @GrowMap

Welcome Suresh,

Excellent copywriting is not easy. Every time I read something that says someone whipped out a blog post or article in thirty minutes I want to choke. I believe in quality and that takes time – often hours and hours.

The same is true of titles. Lyndon Antcliff is a highly paid expert on linkbait – we actually call him the Linkbait King – gets a princely sum for writing ONE title because that is so important to getting an email opened or a blog post read.

The best copywriters can get $10,000+ per mailing piece because of the high conversion rates they generate. Brilliant conversion experts can double, triple, even quadruple sales or more because they understand what works – and just as importantly – what doesn’t.

What we write must flow for our readers and also be easily found by them. That is the key – and the great challenge.

.-= Gail @ Social Media Marketing´s last blog ..AdJump Demographically Targeted Ads Deliver Over 1.5 Million International Leads Monthly =-.

Chris who writes about Benefits of Kefir Twitter: cmygoodies May 21, 2010 at 8:10 pm Twitter: @cmygoodies: “Every time I read something that says someone whipped out a blog post or article in thirty minutes I want to choke.”

Amen sista, if I get a “simple” post done in 30 minutes I scratch my head in puzzlement and then research the product for another hour to make myself feel better. (and $10,000+ per mailing!! yowza I should have paid attention in school more)
.-= Chris@Benefits of Kefir´s last blog ..Spring is Calling and So is My Square Foot Garden =-.

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oliviya who writes about Tunnel Design Engineer Jobs January 12, 2010 at 5:46 am

Every person knows that finding for BUSINESS can be a exhausting and disappointing project if the person does not know the appropriate source of exploring. What individuals don’t know is that the net is the exact way of BUSINESS.

GrowMap who writes about Social Media Marketing Twitter: GrowMap January 15, 2010 at 4:06 pm Twitter: @GrowMap: Welcome Oliviya,

We are fortunate to have the Internet. It can save many small businesses that might otherwise fail in the declining U.S. economy IF they know what to do and act quickly.
.-= GrowMap @ Social Media Marketing´s last blog ..Wedding Boom Predicted for Next 22 Years =-.

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saurabh who writes about SEO Company India Twitter: saurabhsnv January 12, 2010 at 4:02 am Twitter: @saurabhsnv

Yes i think first you have to target your audience and should analysis for keyword competition and blog commenting is the crucial part .Great to read!

GrowMap who writes about Social Media Marketing Twitter: GrowMap January 15, 2010 at 4:01 pm Twitter: @GrowMap: Hi Saurabh,

Success depends on doing this. I just hope bloggers and business owners will take it to heart. It really can make all the difference.
.-= GrowMap @ Social Media Marketing´s last blog ..Best to All in This Happy New Year of 2010 =-.

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Alex who writes about Van Seat Covers January 8, 2010 at 11:28 am

For any website to be successful it needs traffic, but most importantly targeted traffic. Luckily there are a range of ways to drive traffic to websites meaning there are lots of options to explore in order to get targeted traffic. Thanks for all the tips and advice above
.-= Alex @ Van Seat Covers´s last blog ..Seat Covers for Vans =-.

GrowMap who writes about Social Media Marketing Twitter: GrowMap January 15, 2010 at 4:00 pm Twitter: @GrowMap: Welcome Alex,

I can see you have this anchor text thing down. I hope you’ll be a regular reader. Best of GrowMap, is a good place to find out what else I’ve written that you could really use.
.-= GrowMap @ Social Media Marketing´s last blog ..How to Use TipTop for Real Time Market Research =-.

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Cary electricians January 7, 2010 at 10:21 pm

an easily understandable post on building traffic…. it has given me a clear idea on which part i have to concentrate more. thanks:):)

GrowMap who writes about Social Media Marketing Twitter: GrowMap January 15, 2010 at 2:38 pm Twitter: @GrowMap: You’re very welcome Cary,

I hope you’ll become a regular reader. Do make sure your business is listed in the Local Search Directories.
.-= GrowMap @ Social Media Marketing´s last blog ..Best to All in This Happy New Year of 2010 =-.

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isha who writes about Tunnel Engineer Jobs January 7, 2010 at 7:52 pm

A very good piece of work for the beginners. I surely agree with you on optimizing for long tail keywords. Their conversion potential is very strong – and long-lasting. Keep posting!!!

GrowMap Twitter: GrowMap January 12, 2010 at 4:19 pm Twitter: @GrowMap: Hi Isha,

I assure everyone that this is not just for beginners. It is key to online success for everyone.
.-= GrowMap´s last blog ..Tools Wanted for Power Bloggers, Social Networkers =-.

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sarika who writes about Upper Cervical Software January 6, 2010 at 2:21 pm

Really i am impressed from this post……thanks for shared this with us.i found this informative
and interesting blog so i think its very useful and knowledge able.

good work…unique site and interesting too… keep it up…looking forward for more updates.
.-= sarika@Upper Cervical Software´s last blog ..Zeina & Zak. Westin Hotel Wedding. =-.

escort radar detectors January 5, 2010 at 7:40 am

thanks for this beneficial post… that key questions is really thought provoking…

Sire Twitter: LottoMan01 December 25, 2009 at 3:45 pm Twitter: @LottoMan01

This is really good IG, and although it seems like a lot of work it’s absolutely necessary for those who want to get ahead of the rest.

Lucky for me I don’t have a niche or target audience or anything. I don’t do keyword research, although I may take a minute or two to shove some in the title or post or something. Sure I could be getting a whole lot more traffic, but then I’d enjoy blogging a whole lot less, and we can’t be having that now can we?
.-= Sire´s last blog ..How To Stop Infolinks From Appearing In Your Comments =-.

GrowMap Twitter: GrowMap January 12, 2010 at 4:17 pm Twitter: @GrowMap

Hi Sire,

Everyone has a target audience. Yours appears to me to be other bloggers. If you would select some phrases and specific pages to land them on and share that information with me and other bloggers you interact with regularly we could move you up in the search engines.

I know the intention of your blog is to make money (based on the ads you have on it) so more traffic = more income. We love you Sire so we would like to assist you in finding a balance in the monetization style of your blog.

I also read Holly’s post about in text links and agree with her about making sure they are not in comments. You already know that I don’t favor them but I can easily ignore them in the body of posts.

I do discriminate against blog posts that place AdSense ads between the title and text when I’m linking out to other blogs and when I decide what to review and share at StumbleUpon, Twitter, Facebook, FriendFeed and Delicious (although I sometimes make exceptions for exceptional content and people like you because I like you).

I know that those who make big bucks with AdSense ads advise putting them there; however, if that page gets shared less and less incoming links wouldn’t it earn less too? There is a study that needs doing.

This year I have to get laser-focused because there simply is not enough of me to go around. Because of this I will be focusing almost exclusively on dofollow KeywordLuv enabled blogs. Any chance you might consider KeywordLuv? (I have two posts in the works on the pros/cons.)
.-= GrowMap´s last blog ..Wedding Boom Predicted for Next 22 Years =-.

GrowMap Twitter: GrowMap January 12, 2010 at 4:35 pm Twitter: @GrowMap

Sorry Sire,

I could swear the post I was looking at did not have KeywordLuv on it, but the one I just commented on, reviewed and shared did. Sorry – I can’t always remember everything. Thank goodness for Tomboy Notes!
.-= GrowMap´s last blog ..Wedding Boom Predicted for Next 22 Years =-.

Sire Twitter: LottoMan01 January 12, 2010 at 4:51 pm Twitter: @LottoMan01

When I first started blogging it was because I thought it would help the ranking of my website. Now I do it because I fell in love with it.
As for my intentions of blogging being money orientated, I don’t think that’s entirely true.

Sure I have ads on my blogs and I enjoy the few dollars that come in because it means that I’ve done something right, but if I was really interested in the money aspect I would have given it up long ago.
.-= Sire´s last blog ..Why The The Struggle For PR Is A Waste Of Time =-.

GrowMap who writes about Social Media Marketing Twitter: GrowMap January 15, 2010 at 2:17 pm Twitter: @GrowMap: Hi Sire,

Most bloggers do just love it. Most of us are working to find the balance between our content and generating some income so we can do more of what we love!

The wedding niche is heating up and we have a great gift affiliate program for it and an easy way to add a wedding store that contains products from 40+ merchants that updates itself daily – all with one line of code. Check out the post in CommentLuv and the Bridaluxe Wedding Affiliate Program.
.-= GrowMap @ Social Media Marketing´s last blog ..Wedding Boom Predicted for Next 22 Years =-.
Sire Twitter: LottoMan01 January 15, 2010 at 4:00 pm Twitter: @LottoMan01: Checking it out now.
.-= Sire´s last blog ..The Honest Truth About Blogging For Money =-.

Chris who writes about K&N Air Filter Twitter: cmygoodies May 21, 2010 at 7:36 pm Twitter: @cmygoodies

Sire makes a good point about blogging for the fun rather than focusing on keywords and money – I too sometimes feel I would enjoy blogging more without spending so much extra time on keyword research – but then again if you simply write for fun you’ll be writing for an audience of one – and despite what I naively said in some ancient high school bio “I write because I must” it just isn’t as much fun if you write without someone actually reading it.
.-= Chris@ K&N Air Filter´s last blog ..How to Green Your Car with a Re-Useable K & N Air Filter =-.

JR who writes about Internet Marketing Twitter: imstrategies December 22, 2009 at 8:00 pm Twitter: @imstrategies

Most definitely targeting proper search terms and keywords is half the battle. Sometimes people get caught up in very competitive keywords which is really a mistake as it may take a long time to rank, but looking for the lower competition terms and lots of them can get you ranking in tons of long tail phrases and bring traffic for a long time to come.
.-= JR @ Internet Marketing´s last blog ..Search Hot Keywords with Comprehensive Info with Free Toolbar =-.

GrowMap Twitter: GrowMap January 12, 2010 at 4:04 pm Twitter: @GrowMap: Hi JR,

One of the things I recommend for most people is getting someone to assist them in understanding this clearly or even in selecting their anchor text for them. It is so important and most still just don’t “get it”.

That is an interesting link you shared there. I saw that toolbar somewhere before – probably on your site. I hope you’ll share some tips on how you’re applying the information you get from it.

Maybe some who do understand keyword research should offer to select keyword phrases for others for a flat fee per keyword phrase or set of six or something. It can often be faster to just do it than it is to teach someone else – and eventually they would start understanding.
.-= GrowMap´s last blog ..Tools Wanted for Power Bloggers, Social Networkers =-.

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Richard who writes about How To Videos December 18, 2009 at 11:17 am

It’s a great line from the movie Field of Dreams isn’t it. This is one of my favorite movies. However, it’s so UNTRUE in Internet. How many people out there have put up a website with great expectations and nobody came? Answer: Just about everyone…but if you stick to it, they do come!
.-= Richard@How To Videos´s last blog ..How Do I Download Songs Onto iTunes =-.

GrowMap Twitter: GrowMap January 12, 2010 at 4:00 pm Twitter: @GrowMap: Hi Richard,

Way back in 1996 I wrote a page about the most important part of getting found on the Internet: Location, location, location. It is much easier to get traffic from where it already is than to wait for it to find you. You must reach out to other sites (including search engines) if you expect to be successful.
.-= GrowMap´s last blog ..MEME: LinkLuv to My Fav Bloggers Favs =-.

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ngan hang tmcp December 16, 2009 at 7:03 pm

Try out Windows Live Writer, it have abilities to do auto-link, auto get strong for selected phases

growmap Twitter: GrowMap March 23, 2010 at 4:10 pm Twitter: @GrowMap: Since I use Ubuntu I can not test it out; however, I thank you for your input. Automating can sometimes improve our productivity but is usually not as targeted or specific as what we do manually.
.-= Gail @ Support Small Businesses´s last blog ..Recommended Wedding Affiliate Program: Bridaluxe =-.

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Barbara Swafford Twitter: BSwafford December 16, 2009 at 2:40 am Twitter: @BSwafford

My biggest challenge is remembering to link a person’s name to strong anchor text while I’m writing a post.

This is a good reminder to slow down and use more creativity when linking to another blogger.
.-= Barbara Swafford´s last blog ..The Shortest Lesson Ever =-.

growmap Twitter: GrowMap December 21, 2009 at 11:46 pm Twitter: @GrowMap: Hi Barbara,

Great to see you here as I know how very busy you are. Bloggers are going to be really challenged to understand this whole keyword research and anchor text concept.

Each blogger has to figure out what it is they want to be found for in the search engines, decide what the very best keyword phrases are for them and also the best page for each phrase and then use that information in comments and guest blog posts.

We may even want to share that information on our about page or at least with other bloggers who link to us. Blog names and the bloggers name are not actually the best anchor text and this is not an easy task – but it is a VERY important one.

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Free Article Directory Twitter: ArticleDirec December 15, 2009 at 11:32 am Twitter: @ArticleDirec

Keyword research is one of the key steps. Having a plan usually determines if you or your business is going to be successful or not. Have a plan and stick to it. Everyone who has ever been successful has had a plan that they have followed.

Gail who writes about Support Small Businesses Twitter: GrowMap March 23, 2010 at 4:06 pm Twitter: @GrowMap: Hello Article Directory,

The challenge is for businesses to know whose advice to believe. There are so many authority writers sharing disinformation and many more who think they know what works based on that misleading information who have never actually tested it that most are lost before they start.

The plan must be one that is proven to work and many are following plans that will get them almost nowhere. That is exactly why this blog exists: to share free, proven methods that DO work with those wise enough to recognize the truth when they see it.
.-= Gail @ Support Small Businesses´s last blog ..Who Can You Benefit by Sharing GrowMap? =-.

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Orama who writes about skype earbuds December 11, 2009 at 11:32 pm

Which you said in beginning of the post that we should know about our niche keyword or phrase that will be used by the followers and will make easy to access to your site.

sofia who writes about SEO Expert Twitter: alinkbuilder December 9, 2009 at 3:05 pm Twitter: @alinkbuilder

This is very nice post, i always wanted to increase the traffic in organinc sense.

Thanks for your help, by showing me the right way to increase the blog traffic.
The tools you have mentioned are quite useful.

Gail who writes about Support Small Businesses Twitter: GrowMap March 23, 2010 at 4:01 pm Twitter: @GrowMap: Hello Sofia,

So many people are building links without the basic knowledge they need to know which links matter. Incoming links without keyword research that are not using the best anchor text or landing on the wrong pages are not going to accomplish very much at all.
.-= Gail @ Support Small Businesses´s last blog ..Who Can You Benefit by Sharing GrowMap? =-.

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Daneka who writes about best affiliate programs Twitter: adsmarket December 9, 2009 at 6:44 am Twitter: @adsmarket

In addition to wordstream, I have used wordtracker’s free tool at freekeywords.wordtracker.com. This one shows you the number of searches for your keyword, and variations including your keyword, but then you can click a variation and drill down to see even more variations. It gets me to more options faster, IMO.
GrowMap, what do you think?
For example: an initial search for ‘affiliate’ yields 486 searches. One of the variations is ‘affiliate programs’ with 357 searches. Variations on this keyword included: ‘wealthy affiliate program’ (64) and ‘wealthy affiliate money making program’ (45). These last two, which are sort of wierd and long, actually have more volume than ‘best affiliate program’ (24).
.-= Daneka@best affiliate programs´s last blog ..What Affiliates Want From their Affiliate Offers =-.

Internet Strategist who writes about GrowMap Twitter: GrowMap December 9, 2009 at 11:10 am Twitter: @GrowMap: Hi Daneka,

The second link in the post is to the WordTracker tool. One thing to keep in mind when doing keyword research is that the results can be skewed. There are two important factors you need to know:

1) Many people use toolbars to search and instead of backing up and going forward they will search repeatedly. That is important to know because one person might have generated most or even all of the weird search phrases you see so you don’t want to target those.

2) In your specific example, both of those phrases refer to a specific Web site called Wealthy Affiliate. That link is to a review Wanda and Paula wrote about it.

While some people might be searching for general information to become a “wealthy affiliate” most of those searches are going to be for that specific Web site.

Why don’t we talk via chat? You have some unique challenges and your company has one major selling point over any other affiliate management program I’ve ever seen: no start-up or maintenance fees for merchants.

Wealthy Affiliate searches refer to a
.-= Internet Strategist @GrowMap´s last blog ..Blog Outreach: 8 Compelling Reasons Why You Should Be Doing It Now =-.

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George Passwater Twitter: grpasswater December 8, 2009 at 1:52 pm Twitter: @grpasswater

Wonderful post!

If you want to attract clients, you can’t be invisible. You have to work for it and find those clients.

BTW, great blog! Thanks for the mention
.-= George Passwater´s last blog ..27 Ways to Help You Find More Work =-.

Internet Strategist who writes about GrowMap Twitter: GrowMap December 8, 2009 at 7:13 pm Twitter: @GrowMap: Welcome George and thank you. I have found that even major sites that are already PR5 and have much traffic do not apply this specific concept. I am hopeful that my readers will believe me when I strongly recommend that what this post explains really does need to be made a priority – and the sooner the better.
.-= Internet Strategist @GrowMap´s last blog ..MEME: LinkLuv to My Fav Bloggers Favs =-.

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Spot who writes about tech blog Twitter: SpotCoolStuff December 8, 2009 at 12:24 pm Twitter: @SpotCoolStuff

I’m somewhat a believer in the “If you build it they will come” approach insofar as you need to have a quality product once people find you.

GETTING people to find you is a whole other story. Personally, I don’t think I’ve done near enough work with keywords. The links you provided to the free keyword research were a huge help in that regard. Thanks!
.-= Spot@tech blog´s last blog ..Nikon D80 vs D90 vs D300 =-.

Internet Strategist who writes about GrowMap Twitter: GrowMap December 8, 2009 at 6:50 pm Twitter: @GrowMap: Welcome back Spot,

If you don’t have quality content they won’t STAY even if you get found; however, there are many excellent blogs and Web sites that get next to no traffic because they don’t understand the concept that I am writing about in this post.

I truly hope people take me seriously when I say “Make this task your highest priority today. ” The sooner they get started the better. Until you know who your audience is and what phrases you want to target getting incoming links from other bloggers or sites or using CommentLuv and KeywordLuv may be a waste of time.

When you start collaborating with blogging buddies you need to give them the specific pages and anchor text you would most like to have them use when linking to your site. Most just link blog or business names which is far less effective at driving more traffic and business.
.-= Internet Strategist @GrowMap´s last blog ..Today Dec 1, 2009 is the FTC Disclosure Deadline =-.

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Biospe who writes about best spyware to antivirus firewall December 8, 2009 at 12:27 am

I think you wanna say something about our keyword which we use for our site SEO. A keyword niche play vital role to boost up your search ranking. Nice tips to generate traffic to site.

Internet Strategist who writes about GrowMap Twitter: GrowMap December 8, 2009 at 6:44 pm Twitter: @GrowMap: Hello Biopse,

Since you asked, phrases longer than 2-3 words are less likely to have significant amounts of search traffic – and unless someone is searching phrases won’t bring any traffic. If you plug that phrase into the WordStream tool it shows 0 searches.

I would recommend you use shorter phrases that describe your products such as:

spam firewall
virus firewall
antivirus firewall
anti-virus firewall
Web site firewall
SSL VPN

Research which phrases get traffic, then use the appropriate phrase to link to a specific page about that product. It looks like someone there already knows about this because your company already ranks quite well on your name and on several of the phrases I used as examples.
.-= Internet Strategist @GrowMap´s last blog ..Better Live Chat Equals More Closed Sales =-.

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Shyam Kapur December 7, 2009 at 10:17 pm

Thanks for excellent tips. It is no surprise I look to you for advice on how to grow traffic to my site TipTop, the real-time, semantic, social search engine that you mentioned. Thanks. TipTop is a great place to research anything, find useful leads for B2C or B2B, discover interesting people and build relationships, and also spread the word about your business.

Internet Strategist who writes about GrowMap Twitter: GrowMap December 8, 2009 at 6:38 pm Twitter: @GrowMap: Welcome Shyam,

My Twitter followers may notice that I Tweet about Tip Top Twitter search engine hoping they’ll realize how handy and valuable it can be.

I’m still planning to write one or more posts with tips on how businesses and bloggers can use your semantic search engine for business promotion and brand management.

Do read the reply I wrote to the comment just above this one about how to use KeywordLuv. When you leave comments in blogs using KeywordLuv you might want to use

Shyam Kapur @ Twitter search Engine

That will give you incoming links to get your FeelTipTop site onto the first page of the search engines when people search for “Twitter search engine”. That is the phrase I would expect most people to use to find what you offer when they don’t know your specific product.
.-= Internet Strategist @GrowMap´s last blog ..Tools Wanted for Power Bloggers, Social Networkers =-.

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Luigi | UPrinting.com December 7, 2009 at 8:04 pm

The perfect key questions. I think that we should always be guided of the two key questions so that we may never be mislead. Thanks for sharing this helpful article.

Internet Strategist who writes about GrowMap Twitter: GrowMap December 8, 2009 at 6:31 pm Twitter: @GrowMap: Welcome back Luigi,

If you do what I recommend in this post for your business you will definitely be able to increase your organic traffic. After you get the phrases you most want to target use them on blogs like mine that use both CommentLuv and KeywordLuv to create your own anchor text.

When you fill in your name on a blog using KeywordLuv put it exactly like this:

Luigi @ Custom Printing

Everything after the @ sign gets linked and becomes the anchor text that goes to the Website you put in the Website field. Everyone is invited to link to specific interior pages of their sites and choose their own anchor text here. (No adult content or links please.)

The reason this is important is that you can get specific pages ranked for specific keyword phrases. To use printing as an example, if you had a page where people order or create their own business cards you could use Luigi @ Order Business Cards to make “Order Business Cards” your anchor text that is hyperlinked by KeywordLuv to that specific page.

As you gradually add more links to that page using one or more phrases (you might also use “buy business cards” and “order business cards online”) that page will move up in the search engines for those searches.

I know KeywordLuv confuses many people because so few use it. Anyone who still doesn’t understand is invited to ask questions until it becomes clear to you. I don’t want you to miss out on making your own content easy for searchers to find.
.-= Internet Strategist @GrowMap´s last blog ..MEME: Share What Makes You Feel Thankful =-.

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Dennis Edell Twitter: DennisEdell December 7, 2009 at 7:44 pm Twitter: @DennisEdell

Oh my how often you see someone jumping up and down because they now rank #1 for this ridiculous word or that meticulous phrase until they’re asked, how many are searching for it?

Huh? What?

Yea…
.-= Dennis Edell´s last blog ..Blogging Halted Here – Don’t Despair, This Is A Good Thing! =-.

Internet Strategist who writes about GrowMap Twitter: GrowMap December 8, 2009 at 6:23 pm Twitter: @GrowMap: You’re right Dennis. Just as trying to rank for the most high traffic, general keywords is a losing cause for most – ranking for anything that your users are not searching for won’t be bringing you any traffic.

Perhaps I need to add these points to this post:

1) DO NOT start out trying to rank for the phrase EVERYONE in your niche is targeting. (It MIGHT be possible but will take a long time, lots of effort and very likely professional SEO assistance.)

2) DO use the tools I suggested to find phrases that your audience are already using and target the ones that are attainable, i.e., are fairly specific two to three word phrases with moderate searches. Skip the first few and target the most relevant to what you are linking and writing about.
.-= Internet Strategist @GrowMap´s last blog ..Tools Wanted for Power Bloggers, Social Networkers =-.

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mark who writes about Commercial Coffee Makers Twitter: ChugginMcCoffee December 7, 2009 at 4:26 pm Twitter: @ChugginMcCoffee

I think it is a great idea to brainstorm about how your target audience may try to find you online. You are only one person, so it would only make sense to ask other consumers out there what they are looking for. I optimize for coffee keywords, and you would be surprised at what some people search for!

Internet Strategist who writes about GrowMap Twitter: GrowMap December 8, 2009 at 6:18 pm Twitter: @GrowMap: Hi Mark,

Many businesses make the mistake of assuming their potential buyers know their industry jargon and the “proper” names of their products. I am continually showing them proof in search tools of how far from the truth that is!

Any blogger or business can ask their co-workers, friends or family what they would search for to find what they offer. Most of them will be in for big surprises. Sit them at a PC and watch how they try to find you. This is FAR more accurate than asking or taking surveys.

You can apply the same concept to do free usability testing on your Web site. Bring up your site and watch as anyone who hasn’t seen it before uses it. Ask them to perform specific tasks and see how they do. If more businesses did that there would be far more better and more usable Web sites.
.-= Internet Strategist @GrowMap´s last blog ..Better Live Chat Equals More Closed Sales =-.

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work at home jobs Twitter: Article_for_SEO December 6, 2009 at 11:41 pm Twitter: @Article_for_SEO

This is really very nice guide for start a home business. Yes keyword research is very much important for improve our online business. First we should have to target to some less popular keyword so that we can get rank easily.
.-= work at home jobs´s last blog ..Great list of work at home scams sites =-.

Internet Strategist who writes about GrowMap Twitter: GrowMap December 8, 2009 at 6:13 pm Twitter: @GrowMap

Welcome Moon,

We have many posts that are perfect for those who are growing blogs or businesses or want to work from home like we do full time. Skim the categories in the right column and check out our Best of GrowMap post.
.-= Internet Strategist @GrowMap´s last blog ..Today Dec 1, 2009 is the FTC Disclosure Deadline =-.

work at home jobs Twitter: Article_for_SEO December 8, 2009 at 11:43 pm Twitter: @Article_for_SEO: Thank you for the information, Yes your blog is really very interesting. So I have already subscribed to your blog.
.-= work at home jobs´s last blog ..How work at home data entry scam work? =-.

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